Adding a priority to events helps to organise and visually represent what you have to attend and what you might be able to move should you need to. Dont waste time navigating events, just view the colour coded priority and let the organiser know.
Calendar events are more that just a simple description and a date. Synergy gives you the power of leading calendar tools like setting locations, attendees, all day events or timed meetings and allows you to create events that repeat or are once off.
Most people have massive address books and creating a calendar event often requires a lot of time sorting through a large list of people. With Synergy your attendees are scoped to the project so finding that important person is quick and easy.